06. Creating Curiosity with AJ Lambert

**About AJ Lambert:**
AJ Lambert is the lead swag scientist at Touch of Swag. He has a background in website development and marketing, but found his passion in the world of creative, tangible marketing through swag. AJ is a creative thinker and writer, and he uses his skills to help businesses strategically use swag to make connections and generate curiosity.

**Summary:**
AJ Lambert, the lead swag scientist at Touch of Swag, joins Ricky and Fletch to discuss the art of networking and the power of creative, tangible marketing. AJ shares his journey from website development to swag sales, and how he found his passion in helping businesses make connections through unique and memorable swag. He emphasizes the importance of being intentional in networking, crafting a clear message, and following up with potential connections.

**Key Takeaways:**
- Be intentional in your networking efforts and craft a clear message about what you do.
- Use creative and unique swag to make connections and generate curiosity.
- Follow up with potential connections to nurture relationships and stay top of mind.
- Utilize LinkedIn to connect with and network with professionals in your industry.
- Be authentic and share your experiences to connect with others on a deeper level.

**Quotes:**
- "I want to generate more curiosity for myself, for the people that I work with." - AJ Lambert
- "The fortune is in the follow-up." - AJ Lambert
- "Write down what you want and who you want to talk to, and be very intentional." - AJ Lambert

 

**Connect with AJ**

LinkedIN

Website